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A few days ago I interviewed David Rockefeller, Jr., Founder and Chairman of Sailors for the Sea, a non-profit organization which educates and engages the boating community in the worldwide protection of the oceans. Sailors for the Sea is the official sustainability partner to the 34th America’s Cup, which makes sustainability and ocean conservation an important component of its sailing events.
Sailors for the Sea monitors the Clean Regatta status of various boating events to reduce their impact on oceans and coastal waters; and educates young sailors around the country on marine ecology via Rainy Day Kits, environmental lesson plans taught in yacht clubs and sailing schools.
A new initiative the organization is developing is Certified Sea Friendly, which will create a voluntary certification program to transform the marine manufacturing industry and make the construction, maintenance and operation of vessels more environmentally friendly.
The idea is inspired by LEED. That made me curious as to how LEED is now faring. Has it been effective? Is it serving its intended purpose? What makes it successful? What weaknesses does it have, if any, especially those that are common to standards or certification of this kind?
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